This post was originally published on this site.
Flavor Flav put on the most wide-ranging women’s sports celebration Las Vegas has ever hosted this week, bringing around 150 female Winter Olympians and Paralympians to the Strip for the first-ever SHE Weekend. The four-day event ran July 16 through 19, standing for Sports, Hospitality, and Entertainment, and it delivered on all three from parade to pool party.
A single tweet from Flav in February, as FOX5 covered, offering to host the U.S. women’s hockey team after they passed on a White House invite following their gold-medal win at the 2026 Winter Olympics in Italy, grew into a full movement. MGM Resorts provided over 100 complimentary hotel rooms, Delta Air Lines covered flights, and Dove signed on as a sponsor, giving the athletes the kind of send-off that gold medalists in women’s sports rarely see.
Flav’s push for women’s sports goes back further than one tweet. After water polo captain Maggie Steffens went public in 2024 about athletes working multiple jobs just to compete, he traveled to Paris to personally back the entire U.S. Women’s Water Polo team when his manager had suggested he sponsor just one player.
Thursday night’s parade moved from Park MGM down Las Vegas Boulevard to Toshiba Plaza, where Clark County officials gave the athletes a formal key to the Strip and Public Enemy, Grace Bowers, and Blu deTiger closed the night with a free outdoor set. Saturday’s events shifted to the career side, with athletes spending the day in brand meetings and networking sessions that The GIST organized, connecting the Olympians directly with potential sponsors and executives. Two-time Olympic bobsledder Kaysha Love told FOX5 that Flav’s backing changed the trajectory of the U.S. bobsled team, and that the pattern of every team he supports winning medals isn’t accidental.
Gold-medal hockey player Alex Carpenter told ESPN the scale of celebration at SHE Weekend was something she’d never experienced for women’s sports, with other hockey players like Taylor Heise and bobsled and skeleton athletes all saying the same. The weekend wraps today at Tailgate Beach Club, a new 50,000-square-foot sports pool venue at Mandalay Bay with over 125 feet of LED screens, where the athletes get a proper send-off.
Flav’s GoFundMe for the athletes had already topped $133,000 before SHE Weekend even came to a close.
